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Avoiding the "Commodity Trap": How Apple Stays Ahead of the Competition

Posted Jan 29, 2010 10:14am EST by Peter Gorenstein
Related: AAPL, VGT, QQQQ, RIMM, MSFT, T
If history is any guide, Apple's dominance may soon hit a snag. CEO Steve Jobs recently announced the company was poised to rake in $50 billion in annual revenues, a milestone that is more often an obstacle not a launching pad. IBM, Dell, Hewlett-Packard have all stumbled after hitting this impressive mark, as Dow Jones reports.

Richard D'Aveni, professor of strategic management at Dartmouth's Tuck School, thinks it won't be an issue for almighty Apple because they are keenly aware of the pitfalls that lay ahead.

Avoiding the "commodity trap."

In what's probably the most commoditized industry in the world – technology – Apple continues to avoid what D'Aveni calls the commodity trap and maintains brand equity more than 30 years after the company's founding.

How do they do it?

D'Aveni, author of Beating the Commodity Trap, says Apple has not fallen victim to two of the most common traps: proliferation and escalation.

Proliferation, as he defines it, is when rival businesses offer discounted products with additions that challenge and fragment the dominance of a brand.

Apple avoids this trap "by revolutionizing a market when it gets there," he says. Citing the iPhone's effect on the smartphone market.

Escalation happens when lower-cost products are rolled out with snazzy new perks, offering consumers greater benefits for lower prices…and inspiring an endless volley of one-upmanship.

Apple stays ahead by "always leading the competitors with the next generation." D'Aveni recognizes "just as they reach the precipices of price competition, it morphs." Hence, the iPod becomes the iPhone and iTouch, which then lead to the creation of the iPad.

D'Aveni believes innovation is so ingrained in Apple's culture he's confident they can succeed with or without Steve Jobs at the helm.

Gilbert Arenas ups strap on team mate?

WASHINGTON (AP)—The investigation of Gilbert Arenas(notes) and the guns he brought to the Verizon Center took a much more serious turn on Friday amid a report that he and Washington Wizards teammate Javaris Crittenton(notes) allegedly drew on each other during a locker-room argument over a gambling debt.

Arenas responded with a flurry of messages on Twitter, at times making light of the news but also making one tweet that read somewhat like a denial: “I understand this is serious..but if u ever met me you know i dont do serious things im a goof ball this story today dont sound goofy to me.”

Arenas later tweeted he couldn’t talk about the report the way he wanted to. He did not respond to a text message left by The Associated Press. A message left for Crittenton’s agent also was not returned. The NBA and the Wizards would only confirm that an investigation is taking place—and it’s being led by law enforcement, not the league.

“There is an active investigation by D.C. law enforcement authorities, which we are monitoring closely,” NBA spokesman Tim Frank said in a statement. “We are not taking any independent action at this time.”

D.C. police said they are assisting the U.S. Attorney’s Office in the matter.

The Wizards and Arenas both have acknowledged that Arenas kept guns in his locker. The team has said the firearms were unloaded and kept in a locked container with no ammunition. Arenas has said he took his guns to the Verizon Center because he didn’t want them in his house after the birth of his latest child. He said he later handed them over to team security to give to police.

“They just want to know where I got them from,” Arenas said on Tuesday. “They want to make sure they’re not dirty guns.”

But Yahoo! Sports and the New York Post, both citing unidentified sources, reported the investigation now involves Crittenton. The Post reported Crittenton became angry at Arenas for refusing to make good on a gambling debt. That prompted Arenas to draw on Crittenton, who then reached for a gun, league security sources told the Post.

The nation’s capital has some of the most strict gun laws in the nation. The NBA’s collective bargaining agreement allows for players to legally possess firearms, but prohibits them at league facilities or when traveling on league business.

Pending the outcome of the investigation, Arenas and Crittenton could face fines or suspensions from the NBA.

Arenas, in the second season of a six-year, $111 million contract, was suspended for Washington’s season opener in 2004 because he failed to maintain proper registration of a handgun while living in California in 2003.

Arenas didn’t make the reports sound serious with his first tweet on the matter on Friday: “i wake up this morning and seen i was the new JOHN WAYNE. … Media is too funny.”

Arenas, once known for his must-read blog, had vowed not to even use Twitter until he had one million followers. He broke his silence on New Year’s Eve because he said it was taking too long to reach the goal. He had about 11,000 followers.

On Friday, he tweeted often, referencing the gun investigation while mixing in references to other topics.

“if ur not laughing i dont think u should follow me becuz im never serious and i will never not say anything dumb and silly,” he wrote, before finally taking a break.

Arenas is averaging 22.7 points this season as he returns from knee surgeries that limited to 15 games over the previous two seasons. Crittenton has an injured left foot and hasn’t played this season.

48 Laws of power

The 48 Laws of Power

by Robert Greene and Joost Elffers

Law 1

Never Outshine the Master

Always make those above you feel comfortably superior. In your desire to please or impress them, do not go too far in displaying your talents or you might accomplish the opposite – inspire fear and insecurity. Make your masters appear more brilliant than they are and you will attain the heights of power.

Law 2

Never put too Much Trust in Friends, Learn how to use Enemies

Be wary of friends-they will betray you more quickly, for they are easily aroused to envy. They also become spoiled and tyrannical. But hire a former enemy and he will be more loyal than a friend, because he has more to prove. In fact, you have more to fear from friends than from enemies. If you have no enemies, find a way to make them.

Law 3

Conceal your Intentions

Keep people off-balance and in the dark by never revealing the purpose behind your actions. If they have no clue what you are up to, they cannot prepare a defense. Guide them far enough down the wrong path, envelope them in enough smoke, and by the time they realize your intentions, it will be too late.

Law 4

Always Say Less than Necessary

When you are trying to impress people with words, the more you say, the more common you appear, and the less in control. Even if you are saying something banal, it will seem original if you make it vague, open-ended, and sphinxlike. Powerful people impress and intimidate by saying less. The more you say, the more likely you are to say something foolish.

Law 5

So Much Depends on Reputation – Guard it with your Life

Reputation is the cornerstone of power. Through reputation alone you can intimidate and win; once you slip, however, you are vulnerable, and will be attacked on all sides. Make your reputation unassailable. Always be alert to potential attacks and thwart them before they happen. Meanwhile, learn to destroy your enemies by opening holes in their own reputations. Then stand aside and let public opinion hang them.

Law 6

Court Attention at all Cost

Everything is judged by its appearance; what is unseen counts for nothing. Never let yourself get lost in the crowd, then, or buried in oblivion. Stand out. Be conspicuous, at all cost. Make yourself a magnet of attention by appearing larger, more colorful, more mysterious, than the bland and timid masses.

Law 7

Get others to do the Work for you, but Always Take the Credit

Use the wisdom, knowledge, and legwork of other people to further your own cause. Not only will such assistance save you valuable time and energy, it will give you a godlike aura of efficiency and speed. In the end your helpers will be forgotten and you will be remembered. Never do yourself what others can do for you.

Law 8

Make other People come to you – use Bait if Necessary

When you force the other person to act, you are the one in control. It is always better to make your opponent come to you, abandoning his own plans in the process. Lure him with fabulous gains – then attack. You hold the cards.

Law 9

Win through your Actions, Never through Argument

Any momentary triumph you think gained through argument is really a Pyrrhic victory: The resentment and ill will you stir up is stronger and lasts longer than any momentary change of opinion. It is much more powerful to get others to agree with you through your actions, without saying a word. Demonstrate, do not explicate.

Law 10

Infection: Avoid the Unhappy and Unlucky

You can die from someone else’s misery – emotional states are as infectious as disease. You may feel you are helping the drowning man but you are only precipitating your own disaster. The unfortunate sometimes draw misfortune on themselves; they will also draw it on you. Associate with the happy and fortunate instead.

Law 11

Learn to Keep People Dependent on You

To maintain your independence you must always be needed and wanted. The more you are relied on, the more freedom you have. Make people depend on you for their happiness and prosperity and you have nothing to fear. Never teach them enough so that they can do without you.

Law 12

Use Selective Honesty and Generosity to Disarm your Victim

One sincere and honest move will cover over dozens of dishonest ones. Open-hearted gestures of honesty and generosity bring down the guard of even the most suspicious people. Once your selective honesty opens a hole in their armor, you can deceive and manipulate them at will. A timely gift – a Trojan horse – will serve the same purpose.

Law 13

When Asking for Help, Appeal to People’s Self-Interest,

Never to their Mercy or Gratitude

If you need to turn to an ally for help, do not bother to remind him of your past assistance and good deeds. He will find a way to ignore you. Instead, uncover something in your request, or in your alliance with him, that will benefit him, and emphasize it out of all proportion. He will respond enthusiastically when he sees something to be gained for himself.

Law 14

Pose as a Friend, Work as a Spy

Knowing about your rival is critical. Use spies to gather valuable information that will keep you a step ahead. Better still: Play the spy yourself. In polite social encounters, learn to probe. Ask indirect questions to get people to reveal their weaknesses and intentions. There is no occasion that is not an opportunity for artful spying.

Law 15

Crush your Enemy Totally

All great leaders since Moses have known that a feared enemy must be crushed completely. (Sometimes they have learned this the hard way.) If one ember is left alight, no matter how dimly it smolders, a fire will eventually break out. More is lost through stopping halfway than through total annihilation: The enemy will recover, and will seek revenge. Crush him, not only in body but in spirit.

Law 16

Use Absence to Increase Respect and Honor

Too much circulation makes the price go down: The more you are seen and heard from, the more common you appear. If you are already established in a group, temporary withdrawal from it will make you more talked about, even more admired. You must learn when to leave. Create value through scarcity.

Law 17

Keep Others in Suspended Terror: Cultivate an Air of Unpredictability

Humans are creatures of habit with an insatiable need to see familiarity in other people’s actions. Your predictability gives them a sense of control. Turn the tables: Be deliberately unpredictable. Behavior that seems to have no consistency or purpose will keep them off-balance, and they will wear themselves out trying to explain your moves. Taken to an extreme, this strategy can intimidate and terrorize.

Law 18

Do Not Build Fortresses to Protect Yourself – Isolation is Dangerous

The world is dangerous and enemies are everywhere – everyone has to protect themselves. A fortress seems the safest. But isolation exposes you to more dangers than it protects you from – it cuts you off from valuable information, it makes you conspicuous and an easy target. Better to circulate among people find allies, mingle. You are shielded from your enemies by the crowd.

Law 19

Know Who You’re Dealing with – Do Not Offend the Wrong Person

There are many different kinds of people in the world, and you can never assume that everyone will react to your strategies in the same way. Deceive or outmaneuver some people and they will spend the rest of their lives seeking revenge. They are wolves in lambs’ clothing. Choose your victims and opponents carefully, then – never offend or deceive the wrong person.

Law 20

Do Not Commit to Anyone

It is the fool who always rushes to take sides. Do not commit to any side or cause but yourself. By maintaining your independence, you become the master of others – playing people against one another, making them pursue you.

Law 21

Play a Sucker to Catch a Sucker – Seem Dumber than your Mark

No one likes feeling stupider than the next persons. The trick, is to make your victims feel smart – and not just smart, but smarter than you are. Once convinced of this, they will never suspect that you may have ulterior motives.

Law 22

Use the Surrender Tactic: Transform Weakness into Power

When you are weaker, never fight for honor’s sake; choose surrender instead. Surrender gives you time to recover, time to torment and irritate your conqueror, time to wait for his power to wane. Do not give him the satisfaction of fighting and defeating you – surrender first. By turning the other check you infuriate and unsettle him. Make surrender a tool of power.

Law 23

Concentrate Your Forces

Conserve your forces and energies by keeping them concentrated at their strongest point. You gain more by finding a rich mine and mining it deeper, than by flitting from one shallow mine to another – intensity defeats extensity every time. When looking for sources of power to elevate you, find the one key patron, the fat cow who will give you milk for a long time to come.

Law 24

Play the Perfect Courtier

The perfect courtier thrives in a world where everything revolves around power and political dexterity. He has mastered the art of indirection; he flatters, yields to superiors, and asserts power over others in the mot oblique and graceful manner. Learn and apply the laws of courtiership and there will be no limit to how far you can rise in the court.

Law 25

Re-Create Yourself

Do not accept the roles that society foists on you. Re-create yourself by forging a new identity, one that commands attention and never bores the audience. Be the master of your own image rather than letting others define if for you. Incorporate dramatic devices into your public gestures and actions – your power will be enhanced and your character will seem larger than life.

Law 26

Keep Your Hands Clean

You must seem a paragon of civility and efficiency: Your hands are never soiled by mistakes and nasty deeds. Maintain such a spotless appearance by using others as scapegoats and cat’s-paws to disguise your involvement.

Law 27

Play on People’s Need to Believe to Create a Cultlike Following

People have an overwhelming desire to believe in something. Become the focal point of such desire by offering them a cause, a new faith to follow. Keep your words vague but full of promise; emphasize enthusiasm over rationality and clear thinking. Give your new disciples rituals to perform, ask them to make sacrifices on your behalf. In the absence of organized religion and grand causes, your new belief system will bring you untold power.

Law 28

Enter Action with Boldness

If you are unsure of a course of action, do not attempt it. Your doubts and hesitations will infect your execution. Timidity is dangerous: Better to enter with boldness. Any mistakes you commit through audacity are easily corrected with more audacity. Everyone admires the bold; no one honors the timid.

Law 29

Plan All the Way to the End

The ending is everything. Plan all the way to it, taking into account all the possible consequences, obstacles, and twists of fortune that might reverse your hard work and give the glory to others. By planning to the end you will not be overwhelmed by circumstances and you will know when to stop. Gently guide fortune and help determine the future by thinking far ahead.

Law 30

Make your Accomplishments Seem Effortless

Your actions must seem natural and executed with ease. All the toil and practice that go into them, and also all the clever tricks, must be concealed. When you act, act effortlessly, as if you could do much more. Avoid the temptation of revealing how hard you work – it only raises questions. Teach no one your tricks or they will be used against you.

Law 31

Control the Options: Get Others to Play with the Cards you Deal

The best deceptions are the ones that seem to give the other person a choice: Your victims feel they are in control, but are actually your puppets. Give people options that come out in your favor whichever one they choose. Force them to make choices between the lesser of two evils, both of which serve your purpose. Put them on the horns of a dilemma: They are gored wherever they turn.

Law 32

Play to People’s Fantasies

The truth is often avoided because it is ugly and unpleasant. Never appeal to truth and reality unless you are prepared for the anger that comes for disenchantment. Life is so harsh and distressing that people who can manufacture romance or conjure up fantasy are like oases in the desert: Everyone flocks to them. There is great power in tapping into the fantasies of the masses.

Law 33

Discover Each Man’s Thumbscrew

Everyone has a weakness, a gap in the castle wall. That weakness is usual y an insecurity, an uncontrollable emotion or need; it can also be a small secret pleasure. Either way, once found, it is a thumbscrew you can turn to your advantage.

Law 34

Be Royal in your Own Fashion: Act like a King to be treated like one

The way you carry yourself will often determine how you are treated; In the long run, appearing vulgar or common will make people disrespect you. For a king respects himself and inspires the same sentiment in others. By acting regally and confident of your powers, you make yourself seem destined to wear a crown.

Law 35

Master the Art of Timing

Never seem to be in a hurry – hurrying betrays a lack of control over yourself, and over time. Always seem patient, as if you know that everything will come to you eventually. Become a detective of the right moment; sniff out the spirit of the times, the trends that will carry you to power. Learn to stand back when the time is not yet ripe, and to strike fiercely when it has reached fruition.

Law 36

Disdain Things you cannot have: Ignoring them is the best Revenge

By acknowledging a petty problem you give it existence and credibility. The more attention you pay an enemy, the stronger you make him; and a small mistake is often made worse and more visible when you try to fix it. It is sometimes best to leave things alone. If there is something you want but cannot have, show contempt for it. The less interest you reveal, the more superior you seem.

Law 37

Create Compelling Spectacles

Striking imagery and grand symbolic gestures create the aura of power – everyone responds to them. Stage spectacles for those around you, then full of arresting visuals and radiant symbols that heighten your presence. Dazzled by appearances, no one will notice what you are really doing.

Law 38

Think as you like but Behave like others

If you make a show of going against the times, flaunting your unconventional ideas and unorthodox ways, people will think that you only want attention and that you look down upon them. They will find a way to punish you for making them feel inferior. It is far safer to blend in and nurture the common touch. Share your originality only with tolerant friends and those who are sure to appreciate your uniqueness.

Law 39

Stir up Waters to Catch Fish

Anger and emotion are strategically counterproductive. You must always stay calm and objective. But if you can make your enemies angry while staying calm yourself, you gain a decided advantage. Put your enemies off-balance: Find the chink in their vanity through which you can rattle them and you hold the strings.

Law 40

Despise the Free Lunch

What is offered for free is dangerous – it usually involves either a trick or a hidden obligation. What has worth is worth paying for. By paying your own way you stay clear of gratitude, guilt, and deceit. It is also often wise to pay the full price – there is no cutting corners with excellence. Be lavish with your money and keep it circulating, for generosity is a sign and a magnet for power.

Law 41

Avoid Stepping into a Great Man’s Shoes

What happens first always appears better and more original than what comes after. If you succeed a great man or have a famous parent, you will have to accomplish double their achievements to outshine them. Do not get lost in their shadow, or stuck in a past not of your own making: Establish your own name and identity by changing course. Slay the overbearing father, disparage his legacy, and gain power by shining in your own way.

Law 42

Strike the Shepherd and the Sheep will Scatter

Trouble can often be traced to a single strong individual – the stirrer, the arrogant underling, the poisoned of goodwill. If you allow such people room to operate, others will succumb to their influence. Do not wait for the troubles they cause to multiply, do not try to negotiate with them – they are irredeemable. Neutralize their influence by isolating or banishing them. Strike at the source of the trouble and the sheep will scatter.

Law 43

Work on the Hearts and Minds of Others

Coercion creates a reaction that will eventually work against you. You must seduce others into wanting to move in your direction. A person you have seduced becomes your loyal pawn. And the way to seduce others is to operate on their individual psychologies and weaknesses. Soften up the resistant by working on their emotions, playing on what they hold dear and what they fear. Ignore the hearts and minds of others and they will grow to hate you.

Law 44

Disarm and Infuriate with the Mirror Effect

The mirror reflects reality, but it is also the perfect tool for deception: When you mirror your enemies, doing exactly as they do, they cannot figure out your strategy. The Mirror Effect mocks and humiliates them, making them overreact. By holding up a mirror to their psyches, you seduce them with the illusion that you share their values; by holding up a mirror to their actions, you teach them a lesson. Few can resist the power of Mirror Effect.

Law 45

Preach the Need for Change, but Never Reform too much at Once

Everyone understands the need for change in the abstract, but on the day-to-day level people are creatures of habit. Too much innovation is traumatic, and will lead to revolt. If you are new to a position of power, or an outsider trying to build a power base, make a show of respecting the old way of doing things. If change is necessary, make it feel like a gentle improvement on the past.

Law 46

Never appear too Perfect

Appearing better than others is always dangerous, but most dangerous of all is to appear to have no faults or weaknesses. Envy creates silent enemies. It is smart to occasionally display defects, and admit to harmless vices, in order to deflect envy and appear more human and approachable. Only gods and the dead can seem perfect with impunity.

Law 47

Do not go Past the Mark you Aimed for; In Victory, Learn when to Stop

The moment of victory is often the moment of greatest peril. In the heat of victory, arrogance and overconfidence can push you past the goal you had aimed for, and by going too far, you make more enemies than you defeat. Do not allow success to go to your head. There is no substitute for strategy and careful planning. Set a goal, and when you reach it, stop.

Law 48

Assume Formlessness

By taking a shape, by having a visible plan, you open yourself to attack. Instead of taking a form for your enemy to grasp, keep yourself adaptable and on the move. Accept the fact that nothing is certain and no law is fixed. The best way to protect yourself is to be as fluid and formless as water; never bet on stability or lasting order. Everything changes.

THIS WEEK IN URBAN RADIO

SONG CHARTS : 7-DAY REPORT

Urban

Published (U.S.) -- Rolling Chart -- Currents Only

lw: Dec 1 - Dec 7 TW: Dec 8 - Dec 14

lw	TW	Artist	Title	TW	lw	Move	Aud
2	1	TREY SONGZ	I Invented Sex f/Dra...	3993	3819	174	32.991
1	2	BIRDMAN	Money To Blow f/Lil ...	3696	3877	-181	25.885
3	3	JAY-Z	Empire State Of Mind...	3140	3449	-309	23.098
5	4	50 CENT	Baby By Me	3123	3171	-48	22.247
4	5	USHER	Papers	2808	3405	-597	18.297
6	6	MELANIE FIONA	It Kills Me	2756	2446	310	19.415
7	7	CHRIS BROWN	I Can Transform Ya f...	2308	2445	-137	17.61
11	8	GUCCI MANE	Spotlight f/Usher	2162	1938	224	12.667
8	9	DRAKE KANYE LIL WAYNE EMINEM	Forever	2156	2424	-268	14.62
16	10	YOUNG MONEY	Bedrock f/Lloyd	1991	1492	499	15.824
14	11	TREY SONGZ	Say Aah	1940	1557	383	19.92
10	12	MAXWELL	Bad Habits	1840	1999	-159	12.049
9	13	LETOYA	Regret f/Ludacris	1833	2033	-200	11.959
13	14	RIHANNA	Hard f/Jeezy	1826	1586	240	10.269
15	15	SNOOP DOGG	Gangsta Luv f/The Dr...	1666	1503	163	8.91
22	16	LUDACRIS	How Low	1629	1097	532	11.67
12	17	GUCCI MANE	Wasted f/Plies	1598	1891	-293	11.706
17	18	OMARION	I Get It In f/Gucci ...	1570	1462	108	9.165
23	19	ALICIA KEYS	Try Sleeping With A ...	1491	1065	426	10.823
20	20	ROBIN THICKE	Sex Therapy	1294	1164	130	7.307
19	21	CHALIE BOY	I Look Good	1260	1317	-57	7.138
25	22	MARY J. BLIGE	I Am	1171	1035	136	7.838
21	23	6TREG	Fresh	1117	1147	-30	6.354
24	24	BEYONCE	Video Phone	1064	1040	24	6.926
28	25	WAKA FLOCKA FLAMES	O Let's Do It	1042	928	114	6.134
27	26	NEW BOYZ	Tie Me Down f/Ray J	1004	999	5	5.508
48	27	SNOOP DOGG	I Wanna Rock	868	469	399	7.364
26	28	R. KELLY	Number One f/Keri Hi...	822	1018	-196	6.633
36	29	PLIES	Medicine f/Keri Hils...	805	690	115	3.281
37	30	DJ KHALED	Fed Up f/Usher,R.Ros...	783	663	120	3.795
30	31	R. KELLY	Echo	750	829	-79	4.142
47	32	USHER	Hey Daddy (Daddy's H...	743	482	261	5.008
35	33	NICKI MINAJ	I Get Crazy f/Lil Wa...	709	698	11	5.658
32	34	JAY-Z/RIHANNA/KANYE WEST	Run This Town	697	803	-106	4.131
39	35	MARIAH CAREY	H.A.T.E. U	660	627	33	2.184
38	36	BIG BANK BLACK	Try It Out f/Kandi	660	649	11	1.719
43	37	JAGGED EDGE	Tip Of My Tongue f/T...	649	517	132	2.693
46	38	CHRIS BROWN	Crawl	633	494	139	3.695
41	39	B.G.	My Hood f/Mannie Fre...	577	583	-6	2.13
34	40	DRAKE	I'm Goin' In f/Lil W...	554	700	-146	3.827
45	41	TIMBALAND	Say Something f/Drak...	552	499	53	4.026
31	42	MARIO	Thinkin' About You	550	814	-264	4.781
44	43	LIL WAYNE	We Be Steady Mobbin'	536	510	26	4.728
33	44	FABOLOUS F/KERI HILSON	Everything, Everyday...	522	799	-277	2.254
42	45	RAHEEM DEVAUGHN	Bulletproof f/Ludacr...	513	520	-7	2.676
29	46	JUVENILE	Gotta Get It	506	845	-339	2.608
49	47	NE-YO	Never Knew I Needed	461	450	11	2.045
52	48	ROSCOE DASH	All The Way Turnt Up	437	352	85	4.732
118	49	LIL WAYNE	On Fire	436	56	380	2.235
65	50	JAHEIM	Ain't Leavin Without...	368	148	220	2.261

• LEGEND:
• Up this week
• lw: Last week
• TW: This week
• aud: Audience in millions
• R: Recurrent

This is an abbreviated Mediabase Report. Access to full report available at Mediabase.com

THIS WEEK IN RADIO TOP 40

SONG CHARTS : 7-DAY REPORT

Top 40

Published (U.S.) -- Rolling Chart -- Currents Only

lw: Dec 1 - Dec 7 TW: Dec 8 - Dec 14

lw	TW	Artist	Title	TW	lw	Move	Aud
4	1	IYAZ	Replay	9404	8340	1064	56.697
3	2	OWL CITY	Fireflies	8906	8584	322	47.86
1	3	JASON DERULO	Whatcha Say	8626	9425	-799	49.173
2	4	BRITNEY SPEARS	3	8588	8968	-380	55.552
7	5	KESHA	Tik Tok	8259	7161	1098	54.335
10	6	LADY GAGA	Bad Romance	7729	6478	1251	55.798
5	7	KELLY CLARKSON	Already Gone	6922	7861	-939	41.264
11	8	DAVID GUETTA	Sexy Chick f/Akon	6862	6417	445	47.178
13	9	JAY-Z	Empire State Of Mind...	6659	6074	585	50.023
8	10	JAY SEAN	Down f/Lil Wayne	6209	6752	-543	36.802
6	11	LADY GAGA	Paparazzi	6088	7248	-1160	35.448
9	12	BEYONCE	Sweet Dreams	6002	6589	-587	39.225
12	13	MILEY CYRUS	Party In The USA	5255	6180	-925	28.133
15	14	CASCADA	Evacuate The Dancefl...	4559	4583	-24	25.937
14	15	BLACK EYED PEAS	Meet Me Halfway	4316	5435	-1119	28.837
18	16	TAYLOR SWIFT	Fifteen	4261	3819	442	24.799
17	17	JAY SEAN	Do You Remember	4231	3838	393	27.59
16	18	KINGS OF LEON	Use Somebody	3845	4102	-257	24.549
21	19	BOYS LIKE GIRLS	Two Is Better Than O...	3829	3478	351	20.126
19	20	COLBIE CAILLAT	Fallin' For You	3359	3696	-337	19.043
22	21	ORIANTHI	According To You	3243	2618	625	18.551
26	22	RIHANNA	Hard f/Jeezy	2768	2105	663	16.858
24	23	SHINEDOWN	If You Only Knew	2645	2395	250	10.494
23	24	SHAKIRA	Give It Up To Me	2551	2450	101	13.436
29	25	JUSTIN BIEBER	One Less Lonely Girl	2417	1907	510	10.328
27	26	DRAKE KANYE LIL WAYNE EMINEM	Forever	2145	1998	147	15.979
30	27	WE THE KINGS	Heaven Can Wait	1996	1801	195	6.219
32	28	KRIS ALLEN	Live Like We're Dyin...	1984	1636	348	11.293
31	29	NICKELBACK	Never Gonna Be Alone	1970	1782	188	7.776
25	30	JAY-Z/RIHANNA/KANYE WEST	Run This Town	1878	2215	-337	11.847
34	31	DAUGHTRY	Life After You	1672	1444	228	5.844
36	32	LADY GAGA	Telephone f/Beyonce	1534	1109	425	11.469
39	33	ONEREPUBLIC	All The Right Moves	1069	964	105	3.935
41	34	THE SCRIPT	Breakeven	1057	905	152	3.561
38	35	CREED	Rain	1043	977	66	2.938
40	36	COBRA STARSHIP	Hot Mess	1040	929	111	2.96
49	37	TIMBALAND	Carry Out f/Justin T...	1035	580	455	7.074
33	38	JESSE MCCARTNEY	Body Language	984	1614	-630	5.221
35	39	RIHANNA	Russian Roulette	860	1269	-409	8.393
44	40	UNCLE KRACKER	Smile	856	704	152	3.17
50	41	ADAM LAMBERT	Whataya Want From Me	810	569	241	6.858
43	42	KINGS OF LEON	Sex On Fire	792	710	82	2.633
47	43	SNOOP DOGG	Gangsta Luv f/The Dr...	769	646	123	2.01
45	44	JOHN MAYER	Heartbreak Warfare	756	668	88	2.817
46	45	PITBULL	Shut It Down f/Akon	726	651	75	6.902
54	46	JASON DERULO	In My Head	714	432	282	3.909
37	47	MARIAH CAREY	Obsessed	698	1092	-394	3.088
52	48	NEW BOYZ	Tie Me Down f/Ray J	652	494	158	4.5
51	49	MUSE	Uprising	528	557	-29	1.003
48	50	DOWN WITH WEBSTER	Rich Girl$	511	613	-102	1.023