THE NIELSEN COMPANY is ending its measurement of radio in the UNITED STATES, the company announcedTODAY (12/13). The FALL 2010 ratings were the company's last for radio; backdata and limited access to Radio Advisorsoftware will continue to be available for use by clients as required.
The statement issued by the company says, "This decision has no impact on THE NIELSEN COMPANY's international radiomeasurement, and we will continue our radio measurement operations in each of the 11 countries we currently serve."
NIELSEN jumped into the radio ratings business in 2008 and had initially gained CLEAR CHANNEL and CUMULUS business in smaller markets, but the company has decided not to continue measuring radio.
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