Def Jam To Repackage Jay-Z's Blueprint 1 & 2 On BP3 Release Date

Well. It seems as though they would not let him just go into the night with out trying to profit in some way. That is the nature of the business. Be opportunistic and constantly react. What makes great businesses great, is the ability to be proactive, and to be lean. The ability to know what people want and be innovative in providing ways to bring it to people. I will not have that conversation just yet. but hear is the latest installment of the industry that couldn't.





Not since his debut Reasonable Doubt, has Jay-Z not released an album on a label besides Def Jam. Although Jay-Z's Blueprint 3 album will be distributed through Atlantic Records, Jay-Z's former label of 12 years intends to celebrate his September 11 release day with him.

Def Jam revealed today that they intend on re-packaging 2001's Blueprint [click to read] album, along with 2002's Blueprint 2 as one, to coincide with his Blueprint 3 release. The critically-acclaimed first installment and its multi-platinum sequel are widely considered to be among Jay-Z's most definitive work.

Retailers will display the combined album package at a reported discounted price, furthering Jay's overall catalog scans with Def Jam. The work (titled The Blueprint Collection) will also include a collector's item poster.

In the past, similar sales tactics have been employed by Death Row and Rap-A-Lot Records.


Source- http://www.hiphopdx.com/index/news/i...3-release-date




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